The Changing Role of Strategic Alliances in the Air Transport Industry - 2006
Increased competition in the industry, coupled with lower fares, has resulted in a real need for traditional airlines to cut costs. One way in which carriers propose cutting costs is through finding synergies by establishing co-operation with other carriers. In recent years, airlines have been reassessing both the potential for co-operation with other carriers and the value gained from the agreements and alliances of which they are already a part.
This 2006 research project contributed by providing a better understanding of the role played by strategic alliances for both traditional airlines and LCC’s. To do this it evaluated senior managerial perceptions of the viability of such strategic alliances and their usefulness in different environments.
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Increased competition in the industry, coupled with lower fares, has resulted in a real need for traditional airlines to cut costs. One way in which carriers propose cutting costs is through finding synergies by establishing co-operation with other carriers. In recent years, airlines have been reassessing both the potential for co-operation with other carriers and the value gained from the agreements and alliances of which they are already a part.
This 2006 research project contributed by providing a better understanding of the role played by strategic alliances for both traditional airlines and LCC’s. To do this it evaluated senior managerial perceptions of the viability of such strategic alliances and their usefulness in different environments.
View in .PDF - Click Here
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